Yota Devices Pavilion, MWC 2014

Once again, MID collaborates for the second time in the production of Russian Company Yota Devices Pavilion at the Mobile World Congress 2014, designed by External Reference Architects.


MWC is the largest fair of mobile technology in the world. This year, the event is again hosted in the Mobile World Capital Barcelona, at two world-class venues, Fira Gran Via and Fira Montjuïc.


For this project, External Reference Architects have designed a kind of techno-landscape in which the visitor is immersed in a sensory experience through music, lights, and projections. The MID team was responsible for the design, technological development, and integration of the LED lightning systems, electronics, and the development of software for real-time lighting control.